The Ideation of an Image is Quintessential!


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Swikriti Gupta, Senior Visual Executive at John Jacobs, Lenskart

How did IIP help you in shaping up your career?

Before IIP, I didn’t know how to study an image. Teachers at IIP have a very meticulous approach towards the course and everything is taught in great details. Every student has the facility to take separate sessions with teachers to learn or clear the doubts related to the nuances of photography. The best part is that institute conducts hands-on practical classes so that students can grasp the subject from the core.

For instance, as a student I used to have model shoots at the institute itself so that it becomes a part of my photography persona and doesn’t appear like a new thing when I’m doing it professionally. These campus shoots helped me focus and identify things that need to be taken care of while I’m on a live shoot. This practical aspect of campus shoots builds confidence of novice photographers to a great extent.

Please share your experiences at IIP?

During my journalism days, I developed an interest for photography and, consequently, joined IIP, where I’d a candid conversation regarding photography as a subject with Mr.Rajesh Goyal. Through that interaction, I came to know that it is very essential to know your intention behind capturing a particular image. Only then you can capture all its essence perfectly. This concept piqued my interest in photography even more. First, IIP helped me in gaining confidence while shooting and, secondly, it helped me improvise my vision regarding photography. Through IIP, I learnt how to picturise an image and visualise its related aspects.

What are you currently doing?

Currently, I’m working for Lenskart as their official photographer, videographer and do campaign and model shoots for the company’s premium brand of eyewear – John Jacobs. Whatever is put on social media, Ad campaigns, and other platforms are planned and shot by me.


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